"What's been lacking is the dining, entertainment and retail for this node." That was Justin Thibaut, president and CEO of LSI Companies, speaking to Gulfshore Business at the Midtown at Bonita groundbreaking celebration in November 2025. His firm was looking for an upscale hotel partner for the project. About a year later, the gap he described is starting to close, though not in the order most people would expect. The first businesses with opening dates on this part of Bonita Beach Road are evening places: a wine and spirits shop, a cabaret dinner show and a pizza-and-beer hall with a garage-door bar. The daily errand stops on the same tenant list, including TJ Maxx, Ulta Beauty and Starbucks, still have no dates.
So the stretch from Imperial Parkway east past I-75 is getting its night out before it gets its Tuesday-afternoon errands. That matters for anyone deciding where dinner happens this season.
Three opening windows, all of them for the evening
Bonita Beach Wine & Spirits went first. Its own website says "coming soon" and advertises a grand opening in November 2026, with no specific day yet. The shop is one of the Midtown at Bonita tenants named in Business Observer's August 31 update.
Next is Voulez-Vous Naples. Despite the name, it is in Bonita Springs, at 11515 Bonita Beach Road SE, in the former Southwest Florida Event Center on the southeast corner of Bonita Beach Road and Imperial Parkway. In a story updated October 22, 2026, Gulfshore Business reported that the venue is targeting a November opening. No opening day had been announced as of that report.
LowBrow Pizza & Beer comes last. Owner Antonio Longobardo told The News-Press on October 8 that the second LowBrow, at Midtown, is "targeting the first couple of weeks in December."
All three are targets, not confirmed dates, and November and December targets in restaurant construction often move. Even so, they are the only firm-looking dates on this part of the road, and none of them is for an errand.
What the Bonita LowBrow adds to the Naples original
People who already drive to the LowBrow at 3148 Tamiami Trail E. in Naples will find most of the menu unchanged. "I'd say it's 98 percent identical," Longobardo told The News-Press, adding that each location will have one or two items of its own. That means the signature pies, including Cortez the Killer with chorizo, roasted potato, sweet corn and cotija, plus smoked and wood-charred wings and craft beer that includes an exclusive with Riptide Brewing.
The building is what changes. The Midtown space is nearly 5,000 square feet, with an indoor/outdoor garage-door bar, patio seating and a glass facade. Longobardo also described a 10-foot rock-hand sculpture on the patio and themed booths, including one built around a Super Nintendo. "We're super excited to get a blank slate to work with," he said. Longobardo also owns Pezzo Pizza in Estero and Luigi's Pizza e Pasta at Miromar Outlets, so this is an operator with a local track record.
A garage-door bar facing a patio suits a walkable development. The Zuckerman Group describes Midtown as walkable and bikeable. LowBrow is set up to be the first place on site where that description gets tested on a weekend night.
A dinner show in a former event hall
Voulez-Vous will be a very different evening from LowBrow. Gulfshore Business describes Mediterranean-inspired cooking, live performances and international DJs in an evening "designed to evolve from one act to the next." The main dining and performance room seats about 350 guests and the lounge about 170. The show includes live vocals, theatrical choreography, cabaret acts, live musicians, aerialists and specialty performers, staged around the tables as well as on stage.
The owner is Roy Dobrasinovic, a Naples resident, who told the publication that the name, French for "Would you like?", is an invitation to dress up and celebrate. When Gulfshore Business first reported the conversion of the event center on August 17, it projected an opening before year-end. The November target came in the October update.
Voulez-Vous at Imperial Parkway and LowBrow just east of I-75 sit at opposite ends of the same few miles of Bonita Beach Road. Between them, the strip will offer two very different kinds of night out within a few weeks of each other.
The errand half has names but no dates
The development's tenant roster is long. Business Observer reported that Midtown was about 75% leased after adding Alea and Starbucks in late August. The developer's timing for the rest has stayed general. In June, the expectation was first openings by year-end. In August, Business Observer reported that the pedestrian-friendly retail portion would "begin to open later this year." Back at the November 2025 groundbreaking, Zuckerman Group President Andrew Zuckerman told Gulfshore Business that some shops could open by the end of 2026, then added, "Don't hold me to that."
As of late October, here is where the named tenants stand.
| Tenant | What it is | Opening timing as reported |
|---|---|---|
| Bonita Beach Wine & Spirits | Wine and spirits shop | Grand opening November 2026, per its site |
| LowBrow Pizza & Beer | Wood-fired pizza, wings, craft beer | First weeks of December 2026, per owner |
| Alea | Family-owned Mediterranean with Greek influences, Midtown's first outdoor bar | No date announced |
| Starbucks | Coffee | No date announced |
| Mason's Famous Lobster Rolls | Lobster rolls | No date announced |
| The Hangry Bison | Restaurant | No date announced |
| Jeff's Bagel Run | Bagels | No date announced |
| Airport Donuts | Donuts | No date announced |
| TJ Maxx | Off-price retail | No date announced |
| Ulta Beauty | Beauty retail | No date announced |
| Prime IV Hydration & Wellness | Wellness | No date announced |
| Mathnasium | Math tutoring | No date announced |
The June round of leases also brought in Dana Tyler Boutique, Fresh Monkee and Mattress Warehouse. At the groundbreaking, Gulfshore Business also listed Club Pilates, GoodVets, Noire the Nail Bar, Gelato & Co., SugaringLA, Chipotle, Panera Bread and UPS among the businesses that had signed on. Until these businesses post their own dates, the coffee run, the beauty restock and the after-school tutoring stop stay on the developer's general "later this year" timeline.
Why the evening places can open first
Part of the reason is the people already living on site. Paradiso Bonita Springs, Midtown's 400-unit apartment community, was already open when Business Observer published its August update. A restaurant or wine shop opening this winter will have neighbors within walking distance from its first night.
The setting also points toward an evening destination. The developer's site lists more than 30 acres of preserves, open space and lakes within the 68-acre project, along with a planned 165-key boutique hotel. The hotel has no announced brand, operator or opening schedule. In the November 2025 Gulfshore Business story, LSI Companies was still looking for an upscale partner for it. Alea will add the development's first outdoor bar, and LowBrow brings its garage-door bar and patio. Dessert after dinner is covered too. Gelato & Co. was on the groundbreaking tenant list, and Midtown's own newsletter announced Cold Stone Creamery.
Planning a November and December along Bonita Beach Road
Bonita Beach Road already had a performing arts season before any of this. The Arts Bonita Performing Arts Center at 10150 Bonita Beach Road has a full calendar, and its dates line up closely with the new openings.
- Sunday, November 8, 7 p.m. Firefall plays the Performing Arts Center.
- November, date to be announced. Bonita Beach Wine & Spirits holds its grand opening at Midtown.
- November, date to be announced. Voulez-Vous Naples is targeting its opening at 11515 Bonita Beach Road SE.
- Thursday, December 3, 7:30 p.m. Frank Torchio Sings Sinatra with The Russell Scarbrough Orchestra at the Performing Arts Center.
- Friday, December 4, 7:30 p.m. Southern Hospitality at the Performing Arts Center.
- First two weeks of December. LowBrow Pizza & Beer's target window at 13000 Bonita Beach Road SE.
If LowBrow hits its target, the Sinatra night on December 3 could be the first evening when a show at Arts Bonita can be followed by a late pie and a Riptide pour a short drive east.
Drivers using the parallel route should know about one piece of road work. The City of Bonita Springs has utility and stormwater construction on East Terry Street between Imperial Parkway and I-75. Its September 28 notice described an overnight shift on October 6 that moved traffic to the south side of the road so crews could work on the north side, with the road staying open. The city's construction page is the place to check the current lane setup before a night out.
At Haven Group, we keep track of how corridors like this one fill in, from the first patio that opens to which storefronts are still dark at the end of the season. If you live near Bonita Beach Road and want to talk about what Midtown's openings could mean for your street, contact us for a private consultation.